Brianna Escoe

Assistant Professor
Department of Marketing

Contact

bescoe@lsu.edu
225-578-1128
2117 Business Education Complex

Education

PhD, Business Administration/Marketing, University of Cincinnati
BS, Neuroscience, Ohio State University

 

brianna escoe

Escoe, Brianna, Nathanael Martin, and Anthony Salerno, 鈥淭hat鈥檚 So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It,鈥� conditionally accepted at the Journal of Marketing Research.

Salerno, Anthony and Brianna Escoe (2020), 鈥淩esource Scarcity Increases the Value of Pride,鈥� Journal of the Association for Consumer Research, 5(4), 458-69.

Kardes, Frank, Brianna Escoe, and Ruomeng Wu (2019), 鈥淩esponse Latency Methodology in Consumer Psychology鈥� in Handbook of Research Methods in Consumer Psychology, ed. Frank R. Kardes, Paul M. Herr, and Norbet Schwarz, New York: Routledge, 132-42.

Consumer Psychology, Consumer Emotions, Food Decision Making, and Interactions with AI.

Consumer Behavior, Marketing Communications/Advertising, and Pricing Strategies