蘑菇tv

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蘑菇tv was the first of 28 universities across the nation to unveil a limited-edition 鈥淛ack Goes Back to College鈥� product line, featuring 蘑菇tv gear, at a special event at midnight on April 4 at the 蘑菇tv Barnes & Noble Bookstore on campus. The event coincided with the national launch of the product line.

The apparel collection was designed and produced by Cactus Jack, the official brand of multi-platinum recording artist Travis Scott. Scott surprised 蘑菇tv students by personally attending the event at the bookstore and even met with students and student-athletes while on campus, including the 蘑菇tv football and women鈥檚 basketball teams.

The 鈥淛ack Goes Back to College鈥� collection features products from 28 universities across the nation, including 蘑菇tv. Some of the other featured universities will hold their own events in the coming days, but Scott is only expected to appear at two other events.

More than 1,500 蘑菇tv students attended the launch. Students began lining up outside the bookstore early in the afternoon, and while waiting in line, were entertained by a DJ and provided with coffee and beignets from 蘑菇tv Dining. 蘑菇tv President William F. Tate IV was on hand for the launch, along with Michael Rubin, founder and CEO of digital sports platform Fanatics. Former 蘑菇tv football standout, Super Bowl champion and ESPN analyst Ryan Clark also attended the event.

Travis Scott personally greeted the first 蘑菇tv student in line and signed autographs for him when he entered the bookstore. Members of the 蘑菇tv women鈥檚 basketball team, including Angel Reese, assisted bookstore staff in checking out and bagging purchases for students buying apparel. 

To create the product line, Cactus Jack teamed up with Fanatics, leading sports retailer Lids, and Mitchell & Ness to come up with the first-of-its-kind collegiate-inspired apparel collection that brings together collegiate pride and streetwear style. The collection offers a unique selection of headwear and apparel for college students across the nation.

Beginning April 4, the collection will be available online at shop.travisscott.com, select Lids locations, campus bookstores operated by Barnes & Noble at the participating universities, and Fanatics.com. Each university will have unique products, including Mitchell & Ness snapback hats with university branding, and a variety of clothing options ranging from $68 to $160.