Look for the Label
One of the most recognized licensed product authenticators in the licensing business is the 鈥淥fficially Licensed Collegiate Products鈥� (OLCP) label. Each year, this label is affixed to more than 100 million collegiate products in the U.S. and it serves as a quality seal of approval in representing the authenticity of licensed collegiate products.
蘑菇tv Licensees are required to use an OLCP hologram hangtag or affix an OLCP hologram sticker to all Officially Licensed 蘑菇tv products.
When shopping for 蘑菇tv merchandise, look for the 鈥淥fficially Licensed Collegiate Products鈥� label. This label is your assurance that the product you are purchasing is authentic and represents the goodwill of the University. When you see this label on a product, it signifies that the merchandise has passed the standards set forth by 蘑菇tv and guarantees that a portion of the purchase is returned to the University in the form of a royalty. At 蘑菇tv, revenues generated through the sale of licensed 蘑菇tv merchandise support the University鈥檚 general fund and athletic programs. Products that do not bear the label, but use the marks of 蘑菇tv, may represent an infringement of trademark laws.